See before you decide
Configure available parts, adjust supported finishes, create wallpapers and share your build.
01Preview before purchase02Try an upgrade first03Share the whole idea
NOW / AVAILABLE TODAY
SEE IT CLEARLY.THEN DECIDE.
From the bike you imagine to the one you own.
Before you buy, upgrade or change a finish, bring the whole bike into view. Today, explore supported parts and colors, create wallpapers and share your build.
01
VISUAL BUILD / 01
THE DECISION GAP
Every detail is documented. The whole bike is still imagined.
Frames live on brand sites. Parts live in catalogs. Advice is scattered across videos, forums and stores. BikeLab brings the choices together on one bike.
THREE IDEAS / ONE DIRECTION
What a digital life can become.
One evolving digital bike sits at the center of our long-term direction.
A lasting identity
We envision a digital profile that can evolve with the bike—its setup, changes, moments and story.
01NOW02NEXT03BEYOND
AVAILABLE TODAY
See before you decide
Configure available parts, adjust supported finishes, create wallpapers and share your build.
01Frame
ROAD / GLOBAL LAYER STUDY
BUILT AROUND THE WAY YOU CHOOSE
From first idea to finished build.
Live configuration
See every supported component change the complete bicycle instantly.
↗Color lab
Tune supported layers and save a finish that belongs only to you.
↗03 / OUTPUT
Wallpaper creation
Turn the final build into an image or wallpaper made to keep.
Save & share
Return to any configuration and share the complete setup with others.
↗03 / COLOR LAB
Make the machine unmistakably yours.
Color is not an afterthought. Select a finish and watch the build respond as one complete visual system.
BIKELAB / PAINT LABSL8 / 01
Adjust the frame and logo independently.#EB2142
NOW / NEXT / BEYOND
Built in stages. Guided by one vision.
The status on every stage separates what is available today from our planned direction and long-term ambition.
Explore the 2026–2035 vision01AVAILABLE TODAY
See before you decide
Configure available parts, adjust supported finishes, create wallpapers and share your build.
02PLANNED DIRECTION
Make the bike richer
Grow model and part coverage, explore digital bike profiles and work toward smarter decision support.
03LONG-TERM VISION
Connect the ecosystem
Enable riders, brands, stores and services to work around a shared digital language for cycling.
EVERY BIKE HAS A STORY
Technology gives the bike a form. People give it meaning.
A first race, a favorite climb, a hard-won upgrade, or a bike passed to a new rider—BikeLab’s ambition is to preserve the bond between people and the machines that move them.
BIKELAB / GLOBAL RELEASE
Your next bike starts here.
Build it. Refine it. Make it yours.Coming soonApp StoreComing soonGoogle Play
Official release details will be published here once confirmed.
