Live configuration
See every supported component change the complete bicycle instantly.
BIKELAB VISION / 2026–2035
THE DIGITAL LIFEOF EVERY BIKE.
A long-term vision for a more connected cycling world.
BikeLab begins with configuration and creation. We aim to build a shared digital layer where every bike can carry its story and future decisions become clearer.
AVAILABLE TODAY
01Preview before purchase02Try an upgrade first03Share the whole idea04Available today
THE DECISION GAP
Every detail is documented. The whole bike is still imagined.
Frames live on brand sites. Parts live in catalogs. Advice is scattered across videos, forums and stores. BikeLab brings the choices together on one bike.
THE DIGITAL LIFE OF EVERY BIKE.
Color lab
Tune supported layers and save a finish that belongs only to you.
Wallpaper creation
Turn the final build into an image or wallpaper made to keep.
Save & share
Return to any configuration and share the complete setup with others.
See before you decide
Configure available parts, adjust supported finishes, create wallpapers and share your build.
02PLANNED DIRECTIONMake the bike richer
THREE IDEAS / ONE DIRECTION
What a digital life can become.
One evolving digital bike sits at the center of our long-term direction.
NOWAVAILABLE TODAY
Live configuration
See every supported component change the complete bicycle instantly.
Save & share
Return to any configuration and share the complete setup with others.
Make the bike richer
Grow model and part coverage, explore digital bike profiles and work toward smarter decision support.
BEYONDLONG-TERM VISION
A lasting identity
We envision a digital profile that can evolve with the bike—its setup, changes, moments and story.
EVERY BIKE HAS A STORY
A first race, a favorite climb, a hard-won upgrade, or a bike passed to a new rider—BikeLab’s ambition is to preserve the bond between people and the machines that move them.
NOW / NEXT / BEYOND
Built in stages. Guided by one vision.
The status on every stage separates what is available today from our planned direction and long-term ambition.
| Capability / Stage | 01AVAILABLE TODAY | 02PLANNED DIRECTION | 03LONG-TERM VISION |
|---|---|---|---|
| Clearer decisions | AVAILABLE TODAYConfigure available parts, adjust supported finishes, create wallpapers and share your build. | PLANNED DIRECTIONFuture tools could bring configuration, upgrades, compatibility and care into one understandable journey. | LONG-TERM VISION |
| A lasting identity | AVAILABLE TODAY | PLANNED DIRECTIONGrow model and part coverage, explore digital bike profiles and work toward smarter decision support. | LONG-TERM VISIONWe envision a digital profile that can evolve with the bike—its setup, changes, moments and story. |
| A connected cycling world | AVAILABLE TODAY | PLANNED DIRECTION | LONG-TERM VISIONEnable riders, brands, stores and services to work around a shared digital language for cycling. |
LONG-TERM VISION
A connected cycling world
Enable riders, brands, stores and services to work around a shared digital language for cycling.
BIKELABDIGITAL BIKELONG-TERM VISION
Riders
Clearer decisions
Brands
Make the bike richer
Stores & services
A connected cycling world
EVERY BIKE HAS A STORY
Technology gives the bike a form. People give it meaning.
A first race, a favorite climb, a hard-won upgrade, or a bike passed to a new rider—BikeLab’s ambition is to preserve the bond between people and the machines that move them.
THE JOURNEY STARTS NOW